Blogging is a good way to attract new customers to your company or brand. By sharing the knowledge you are seen as an expert, which increases trust and increases the chance of a purchase.
But just writing a nice text is not. It is also not higher math but requires time and attention. I share 21 tips to improve your blog post.
Don’t just pay attention to the text
The tips are visually represented in the Manage Inbound infographic below. With these practical tips, you can make your blog posts more attractive to read and share. The tips are not just about writing blog posts.
It is important that you also take care of the look & feel. This way you will find tips about the design of your blog or site, such as the use of images, fonts, and colors.
Take the corporate identity of your company or brand into account and enter this into your blog. This way you ensure recognisability and consistency.
Structure of your blog post
In addition, attention is paid to the structure of your message, so that your blog can be scanned by the reader. Make use of headings, lists, and call-to-actions, so that the reader can take action.
Do not use expensive words in your blog, but keep it close to yourself. Write as you speak. And occasionally you can give it a humorous twist.
Do you want to read all 21 tips to become better at blogging? Then scroll down to view the infographic.